How To Get The Most Out Of 2023
What’s coming in 2023? Nobody knows but one thing is certain – it will be something we’re not expecting. Financial uncertainty and the gloom of a looming recession force us to get leaner. Cut corners. Maximize efficiency. Get nimble. If
Finding Your Perfect Customer
Find more customers you love (and who love you!) Start by thinking about: Finding your best potential customers. Connecting with them. Demonstrating why they should buy from you. How do I do This? Where do I find potential customers who
The Pumpkin Plan: Why it works
Pumpkin Plan Primer Have you heard of The Pumpkin Plan? At Growth Simplified, we are Pumpkin Plan Fanatics! The author, Mike Michalowicz, endorsed GS (watch here) and we are Pumpkin Plan Certified! We love it so much, that we wanted
The key to your next marketing breakthrough- Customer Profile
Avatar, profile, the Voice of the Customer: Different words for “How well do you know the person that you’re trying to sell to?” I think everyone I’ve ever worked with thinks they know their target market. Yet, they struggle with
5 Steps to Building a Dynamic Customer Persona
Every brand has a story. You’ve developed a brand character complete with voice, personality, and other human attributes to help your audience relate to your organization on an emotional and values-based level. Through content marketing, social media, and paid advertising,
10 Psychological Tricks That Will Boost Sales
If you have website (that should be everyone at this point) and you want to increase your sales, then you may have been considering a significant overhaul of your site. However, there are far less drastic ways that you can