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Whether you are a new business or you have been in business for years, you probably know how important it is to market. You need to constantly find new customers (and keep your old ones) if you want to continue

In 2002, the German car manufacturer Volkswagen launched a brand new model called the Phaeton. This particular model was a luxury car marketed to customers that are more inclined towards car brands like Mercedes-Benz, BMW, or Audi. At first glance,

Smart businesses know how to impact consumer behavior using the basic principles of psychology.   A man in his 20s on a busy Manhattan sidewalk darts into a tech store to purchase an Android phone because he dropped his cell on

Have you been searching for a way to increase sales to increase profit to turn your business from what it is into what you would always hoped it would be?  Are you at a point where you’re feeling stuck? Things

While we all hope life will go back to ‘normal’ — as it was before the coronavirus pandemic, this is not likely to happen anytime soon. Even the most optimistic estimates show that there will be severe disruptions to every

How are the minds of entrepreneurs different?  The difficulty of starting something from nothing is vastly underestimated. We take for granted that things like our cars, dishwashers, televisions, and iPhones did not exist until they were conceived in the mind