Finding Your Perfect Customer
Find more customers you love (and who love you!)
Start by thinking about:
- Finding your best potential customers.
- Connecting with them.
- Demonstrating why they should buy from you.
How do I do This?
Where do I find potential customers who will become my best clients? How do I find my ideal client? What do they need to know to make a decision?
Fear not – we are here to help you answer these questions. Follow along:
- Identify your customer
a. We recommend creating a customer avatar. This method builds a cornerstone and a strong foundation for your brand.
b. Conduct informational interviews. This helps you understand what potential customers want.
c. Read The Pumpkin Plan. Mike, the author, does a fantastic job of describing the steps you should take to understand your market. Here is a preview.
2. Make your Dream 100 List
a. Read The Ultimate Sales Machine by Chet Holmes.
b. List 100 potential clients that would drastically change your business if they became clients.
This brilliant author describes his radically fantastic idea –and it has a snowball effect:
3. Craft a Compelling Message to Share
a. Tailor your message to your target market –the Customer Avatar.
b. Use what you know about them –what do they read, where do they get information, whom do they trust, what groups are they in?
4. Get in front of your audience regularly.
a. Call your clients and ask them, “What can I do for you today?” Who would be a good referral for them? Send them some qualified leads from your own file.
b. Send personalized emails to remind them you care about their business. Be genuine and make it meaningful for them.
c. When you find an interesting article, send it with a brief note about why you think it would interest them.
This can take a lot of work, so break it down into manageable chunks, and get help getting through the tasks.
If you want help getting started? Let’s talk it through Contact Us – Growth Simplified (gsimplified.com)