The Pumpkin Plan: Why it works

Pumpkin Plan Primer Have you heard of The Pumpkin Plan?  At Growth Simplified, we are Pumpkin Plan Fanatics!  The author, Mike Michalowicz, endorsed GS (watch here) and we are Pumpkin Plan Certified! We love it so much, that we wanted

5 Steps to Building a Dynamic Customer Persona

Growth Simplified
Every brand has a story. You’ve developed a brand character complete with voice, personality, and other human attributes to help your audience relate to your organization on an emotional and values-based level. Through content marketing, social media, and paid advertising,

10 Psychological Tricks That Will Boost Sales

If you have website (that should be everyone at this point) and you want to increase your sales, then you may have been considering a significant overhaul of your site. However, there are far less drastic ways that you can

6 Critical Marketing Questions You Must Answer

Whether you are a new business or you have been in business for years, you probably know how important it is to market. You need to constantly find new customers (and keep your old ones) if you want to continue

Where to Find Qualified Sales People

In 2002, the German car manufacturer Volkswagen launched a brand new model called the Phaeton. This particular model was a luxury car marketed to customers that are more inclined towards car brands like Mercedes-Benz, BMW, or Audi. At first glance,

What’s Your Customer Really Thinking?

Smart businesses know how to impact consumer behavior using the basic principles of psychology.   A man in his 20s on a busy Manhattan sidewalk darts into a tech store to purchase an Android phone because he dropped his cell on

What Is Your Superpower?

Have you been searching for a way to increase sales to increase profit to turn your business from what it is into what you would always hoped it would be?  Are you at a point where you’re feeling stuck? Things

How to Find New Opportunities Amid a Crisis

While we all hope life will go back to ‘normal’ — as it was before the coronavirus pandemic, this is not likely to happen anytime soon. Even the most optimistic estimates show that there will be severe disruptions to every

Does Your Mindset Predict Success?

How are the minds of entrepreneurs different?  The difficulty of starting something from nothing is vastly underestimated. We take for granted that things like our cars, dishwashers, televisions, and iPhones did not exist until they were conceived in the mind
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