Should You Outsource Your Sales Training?

The right skills and demeanor go a long way in the world of sales. Be it by nature or nurture, these skills need to be developed, honed, and maintained if professional sales reps wish to become and remain the best in the field. For those looking to launch a sales training program, relying on their in-house resources may seem ideal. You might be wondering what are the benefits to outsourcing my sales training?

At first glance, internal resources look like the most efficient way of improving sales performance. An in-house sales leadership training initiative does give the impression that it’s the best way to achieve the right kind of customization, based on its customers, the company culture, and overall goals. 

Yet, even for the most dedicated sales team, the daily grind can lead to plenty of blind spots. This, in turn, can result in missed opportunities and lost deals. Management often finds itself in a similar situation. It can be quite difficult to “read the label from inside the box,” regardless of one’s position within the organization. 

For many, outsourcing their sales department training is a much better and cost-effective option. It can bring a fresh, outside perspective that provides sales coaching for both pre- and post-sales activities. Professional sales training organizations are up-to-date on every effective sales strategy, as well as on all the latest selling techniques that ensure an increase in overall sales performance. These experienced and certified sales training companies can not only teach your sales force these latest and most effective sales methods but can also tailor them to your specific needs.

Below are several benefits of outsourcing sales training to professional firms that specialize in it. 

Customized Best Practices

One of the biggest fears regarding outsourcing sales coaching is that it only provides basic skills training. Now, starting with the basics is probably the best thing, regardless of how good the sales team thinks it is. But this training should not stop there. Professional firms go beyond a simple, off-the-shelf training program. They offer highly customized sales development guidance that’s tailored to your sales staff and business model. 

A competent partner takes its time to learn and understand your unique needs, goals, and challenges. It will then tailor its training course based on those factors and your daily sales activities. Based on their experience, they know how to collect all the necessary information while minimizing any possible disruption to your organization.

They also help you better identify and understand your own goals while using the most relevant case studies and exercises to influence your sales team. The whole point of outsourcing your sales and leadership training is not to get a lecture on best practices but to permanently impact the organization and improve overall performance over the long-term. You need to find someone capable of transferring your own sales capabilities to your existing sales team. 

Gain More In-Depth Expertise

A top sales training organization can help your sales staff gain more in-depth knowledge in responding to customers’ questions more effectively and in a timely and confident manner. The sales process needs to include more than just cold calling, following a script, simple sales prospecting, or presenting an elevator pitch.

Psychology also makes up an important part of a comprehensive sales strategy. Yet, very few sales reps actually use it to their benefit. The same thing goes for other, more advanced selling techniques such as Social Selling on Social Media, Price Anchoring, Low/Med/High Pricing, Account-Based Selling, and more. It’s only these types of sales strategies that can help you boost your company towards success. Such training will make your salespeople more versatile in their corporate sales endeavors, leading to more won deals and long-lasting relationships with customers. 

Win More Deals

One of the major benefits of outsourcing sales training is the ability of your sales team to win more deals. Many sales reps waste a lot of time on inefficient or inappropriate sales techniques for the situation at hand. Sales training can not only provide you with more in-depth knowledge but also help your team determine when and where these tactics are appropriate. This helps streamline the process and maximize your sales team’s time to close more deals.

Have Better Retention Rates

It’s pretty well-known that turnover rates are among the highest in the sales profession. In fact, the average rate is around 34.7% per year in the United States. This can be quite expensive and ineffective for most organizations to maintain on a long-term basis. Sales training not only provides sales reps with the necessary skills to be successful, but it also creates a more supportive work environment where they feel more appreciated.

According to the statistics, a whopping 93% of employees are willing to stay with a company for longer if it invested in their professional development. As such, outsourcing your sales training will result in a more proficient, confident, and loyal team. 

Faster Training Rollout

Everything that goes into the planning and designing of sales training initiatives from the ground up can take up a great deal of time and energy. But by working with a reputable partner, they would already have an established process that can help you launch your training program much faster and more effectively. When taking all the customization into account, you could be looking at anywhere between eight to twelve weeks for a provider to deliver an outsourced training program.  

More Accurate and Realistic Forecasting

A professional leadership training initiative can also provide you with the necessary skills to predict your long and short-term sales results. These, in turn, make it easier for stakeholders to make better business decisions based on more realistic goals. Without an intimate knowledge of all sales-related matters, as well as with inaccurate forecasting, you can set your sales goals either too high or too low.

If your goals are set too low, it will have a detrimental effect on your bottom line. If your goals are too high, however, you may run the risk of discouraging and demoralizing your sales team. Having an accurate understanding of sales forecasting lets you strike a perfect balance. 

Improved ROI

Keeping the training costs as low as possible is one of the main reasons why businesses decide to run an in-house sales training program. And while it’s true that the costs of outsourcing may be initially higher, having such a program run by a professional almost always generates a higher return on investment (ROI).

An experienced and trusted sales training provider has the necessary know-how to deliver a program that focuses on the exact areas to drive the most performance. They also know how to train participants for maximum information retention. Also, they can solidify all concepts with a well-designed coaching and reinforcement plan. 

Another factor to consider here is all the internal time and resources needed for companies to run these sorts of programs on their own. When we add everything up, outsourcing your sales team training to a qualified professional helps you gain more benefits and a better ROI. 

The Benefits To Outsourcing My Sales Training to Growth Simplified

Growth Simplified has a long history of helping sales teams exceed their sales goals. Over the years, our company has generated more than $100 million in sales. One of the best results was with a long-established family business in a commoditized business services industry. They experienced an 1100% growth over a 24-month period. 

The secret is our unwavering focus on simplicity and a story-driven B2B marketing and sales strategy. These add emotion, empathy, and all the core needs. And as a result, all sales and marketing metrics become better. We provide a step-by-step framework for growth that’s simple to explain, understand, and above all, execute. The person that designed the training program was ranked the 2nd in the United States for sales at a Fortune 500 multinational corporation. 

In 2019, our average client ROI was at 15x, with the low return at 7.7 and the high as 44x. Now, imagine what you can do with more profit and more controllable growth! You’ll no longer have to babysit your sales team or micromanage every aspect of your organization. You can finally focus your time and effort on the areas that require your attention the most. The tried-and-tested formula is founded on the idea of truly understanding your needs and making everything about you, instead of the business. The sales process, itself, is specifically designed to leverage each individual business and its needs, always generating predictable results. 

If you found this article helpful, you might also like: The Complete Guide To Hiring The Best Salespeople.

So, if you want to stop feeling anxious about the wellbeing of your organization, and no longer want to feel overwhelmed, contact us today before it’s too late!